How do you sell a software / service that you know little about? And even more challenging, how do you […]
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Questions You Should Answer Before Asking for Advice
Let’s pretend that you hired me as a copywriter. I only need two things to skyrocket your conversion rate. Provides […]
SEO v HEO (Human Eye Optimization) and How it Affects CRO
The days of keyword stuffing are long gone. Google’s series of algorithm updates, most of them named after fake animals, […]
The Beginner’s Guide to Building a Conversion Rate Optimization (CRO) Plan
Why do successful companies bother with the conversion rate optimization scheme when they can change the color of their buttons […]
The Science Behind High-Performing Headlines
Crafting great headlines is as much an art as a science. You have to intrigue people on an emotional level, […]
5 Lessons From A Website Update That Went Viral [Case Study]
Every now and then, a website update goes live, allowing contestants to slap themselves on the forehead, saying, “Huh, I […]
3 Tools and Smart Tactics to Understand Your Audience
How well do you know the people who are buying from you? If you answered anything, but “as I don’t […]
How to Leverage Storytelling for eCommerce Success
So you think you can sell. You are selling products online, after all. You should be good at it. Run […]
Conversion Optimization and Google’s Mobile-Friendly Update
Is Google’s mobile-friendly search ranking update due to land on the end of the world, April 21? Probably not, but […]
Our Top Picks for Your Conversion Optimization Toolkit
What happens when you give a set of knives to a world class chef from a dollar store? Despite his […]