What happens when you give a set of knives to a world class chef from a dollar store?
Despite his experience and skills, he struggles.
He may still get a fine result, but not a great result, and certainly not consistently great results.
Even if you have all the knowledge and skills you need to do something (optimize your website …), if you don’t have the right tools, your success will be limited.
Less Conversion, Less Profit, Less Growth and Less Success.
I have put a list of essential tools needed in your conversion optimization toolkit. I have divided them into 4 categories and provided several options for each, so that you have some good options without a huge amount
Customer Profiling Tools – Who Are Your Customers
To design a good experience for your customers, you need to learn as much as you can about them.
There are various ways to learn about your customers, such as surveys, interviews and surveys. Look for opportunities to use one or more of the following means to exclude the personality of your ideal buyer.
Qualaro is a robust in-line survey product that can be used to ask your visitors about the specific questions and ideas they have on the site. It appears as a little popup at the bottom of the screen, and you can customize the design.
It is easy to set up, and if you go with a professional plan, you can use advanced features such as a survey box popping up only when a user is about to exit, with the intention of exiting.
In addition, it comes with basic analytics statistics to help you optimize your use of surveys and polls.
There are hundreds of live chat options, but LiveChat is recognizable. You have all those features in the chatting software, such as allowing you to store chat history, include it with your team, and assign tickets as needed.
Price: Level based on number of operators. $ 15 / month for 1 operator. $ 44 / month for 4 operators.
Olark is another extremely popular live chat software. You can customize the design of the chat box to easily match your site, and customize everything from messages shown to polls.
One neat feature is that you can show those chat boxes only to visitors who have attempted or completed a specific action (such as leaving their car).
One of the best ways to get insight into the minds of your current prospects or customers is to ask them to fill out surveys or surveys. This usually works best if you send it to customers via email or social media.
Polledi is a versatile product that allows you to include custom images and videos in your polls. This can be handy if you are looking for a new product or logo opinion. You have all the basics in the survey tool, however note that you cannot export results to the free plan.
Survey monkey is the most famous survey instrument. All basic survey creation features are included, and survey creation is easy.
There are 2 features that are a great choice for your business.
The first is that it supports A / B testing, which allows you to randomly present survey questions to different users.
The second feature is SurveyMonkey’s audience, which allows you to survey people who are not on your list or in your community. This differs from survey tools and costs a different amount, but is an invaluable tool for validating products.
A final survey option is SurveyGomo. It is slightly more robust than Polledi, but slightly more expensive, with over 30 question types (compared to 19).
It is highly flexible and easy to customize, so it is a good option if you want to brand your survey or you want to create advanced surveys.
Analytics – What are your users doing?
It tells you what useful metrics your average user is giving you such as:
Number of unique visitors
Average time on page
…and many more.
This will help you segment users and identify any strange dropoffs in your funnel that may hinder your conversion rate.
1. Google Analytics
Google Analytics is an incredibly powerful analytics platform, and is free to use.