Of them, more than 277 million are American by age 12.
It is hard to imagine that text messaging was not a thing 30 years ago. Now, 97% of Apple iOS or Android smartphone users regularly use text messaging, with the average user sending and receiving 94 messages per day.
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For that breakdown, 18,078,704 texts are sent every minute, just to the United States. This is not because the number of cell phone users has increased dramatically in the last few years, it is because we are all using text a lot. In fact, since 2010, texting rates within the United States have increased by 216%. WhatsApp texting service reports that its users send 65 billion messages every day alone.
Most people will not answer phone calls and emails are often filtered, making text messages a clear choice to receive your message through your customer base. This is the smart thing to do after initial contact with a text. It is simple and it increases your open rates and customer conversion rates like no other follow-up method.
What is Business Text Messaging?
Short-code messaging service (SMS), or text messaging, is one of the most popular forms of communication today. Businesses use text messaging for multiple messages, from appointment reminders to text marketing to advertising flash sales to autoresponder follow-up responses.
Allowing your customers to “opt-in” with their phone number to receive SMS text messages, emails, and other forms of communication is a great way to promote personal contact customer love.
Typical conversion rates for SMS campaigns are around 45%, but can be much higher. This means that an SMS marketing campaign typically produces a 250% higher conversion rate on email sales, making it the most effective tool for your growing business.
People are more than 200% more likely to answer a text message than a phone call, while a text confirmation rate is almost 300% higher than a phone call.
Why text messaging is important for business
Why customers like to prioritize a business
If you have ever sent the phone to the correct department to fix the phone through an automated system for an hour or more, verify your identity and report your problem to more than one person, and come up with an unsatisfactory answer, So you know why many people today prefer texting.
Texting allows you to contact businesses directly – you send a message and if it needs to be answered by another department, it’s your problem, not yours. You can go about your day when you sort it out… You don’t have to stop, talk to many people, or spend your day listening to awesome music and assure that “your business is very important to us is.” It was true, would you be on hold?
You can send and receive text from anywhere. You do not need to be on a computer and you will not tell about a metro car full of people who are where you live, and what your issue is. The conversation in texting does not involve all the strangers around you.
Unlike using a landline, you are also able to take and send photos over the phone. If a technique requires a small 16-character serial number, you can snap and send a picture instead of breaking a flashlight and a magnifying glass. The technique gets accurate information for the first time, and you don’t strain your eyes.
At the end of the business, a customer service person who is responding to text messages can take care of multiple customers at the same time, delivering accurate information faster. It is less frustrating for the customer and more cost efficient for the local business, a win / win.
The broadly all-in-one app provides unlimited messaging and makes it easy to connect in a way customers like.
Start texting with customers today
4 Reasons Why Text Messaging Is Important For Business
1. Customers give priority to texting
Text messaging is a simple and often preferred method of contacting a customer, and 82% of all text messages are read within 5 minutes. With only 25% open rate, emails are comparatively lacking in their reach. Texting is now considered a common way of communicating. It makes sense for businesses to adapt with technology.
2. Texts are very effective
Text messaging campaigns are more effective than email campaigns – with a better return on investment. Text response rate is 7.5 times higher than email. The response time for texts is much faster than the response time for email, even if the content is the same.
3. They are joining
Since people choose to receive text messages from your business, they have no objection to reading. This personal touch makes the customer feel more valued.