Regardless of whether you’re defending your content against a Google updates that could wreck your organic traffic, building up a […]
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How to Apply the Psychology of Persuasion To Your Business
Robert Cialdini’s famous book Influence: The Psychology of Persuasion is a mainstay of any business-oriented list read. You’ve read the […]
9 Ecommerce Strategies to Optimize Sales
Let’s face it: Website visitors can be skittish. If you can turn them into paying customers, you can generate more […]
5 Types of Social Proof Most Likely to Impact Conversion
May be it was like this. Before we believe a claim, we need to be convinced – especially when we […]
How to Know if Your Split Test is Valid (Hint Statistics Can Lie)
Did you know that conversion optimization can actually reduce your profits? When you run a test, it may be easier […]
How to Use Dynamic & Targeted Content to Stay Competitive in e-Commerce
The average rate of e-commerce is 33.9% and it is 68%. The cart abandonment rate of over 66% adds to […]
7 Easy Ways to Win Conversions
Millennium: Let what we know about this group go deeper into how you can improve your relationship with them and, […]
Don’t Create a Call to Action & Other Advanced CTA Tips
Second only to the headline, this conversion element holds the power to explain or confuse prospects in those critical seconds […]
How to Reduce Churn & Sell More with Customer Insight
How do you sell a software / service that you know little about? And even more challenging, how do you […]
Questions You Should Answer Before Asking for Advice
Let’s pretend that you hired me as a copywriter. I only need two things to skyrocket your conversion rate. Provides […]
SEO v HEO (Human Eye Optimization) and How it Affects CRO
The days of keyword stuffing are long gone. Google’s series of algorithm updates, most of them named after fake animals, […]
The Beginner’s Guide to Building a Conversion Rate Optimization (CRO) Plan
Why do successful companies bother with the conversion rate optimization scheme when they can change the color of their buttons […]
The Science Behind High-Performing Headlines
Crafting great headlines is as much an art as a science. You have to intrigue people on an emotional level, […]
5 Lessons From A Website Update That Went Viral [Case Study]
Every now and then, a website update goes live, allowing contestants to slap themselves on the forehead, saying, “Huh, I […]
3 Tools and Smart Tactics to Understand Your Audience
How well do you know the people who are buying from you? If you answered anything, but “as I don’t […]